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Lexus

Lexus

10 models found

As part of the world famous Toyota corporation, Lexus produces some of the most technologically advanced vehicles on the market. The Lexus brand was created as a relatively affordable alternative to luxury cars of other automobile brands. It is probably the LS 400 which hailed the way for Lexus in the American and European Market. This car had a design that shared no major elements with other Japanese vehicles. From the start it was designed and built for the American market. In 1992 Lexus division reached its original goal, set by the parent company: the Japanese automaker surpassed its competitors BMW and Mercedes-Benz and became the leading importer of luxury vehicles to the United States. While developing the original LS, one team member had the specific task of making sure that the feel of every single button and switch was perfect. To complete the job thoroughly, he carried around three sets of fake finger nails to make sure the buttons were suitable for all customers.

The Lexus RX 400h was the first fully hybrid car ever to compete in a major endurance race, and its success proved that the hybrid technology was a viable alternative to diesel.